How to make videos (THAT SELL) for Facebook and Instagram

Ready to create video ads that convert? 🚀

The competition on platforms like Meta Ads is fierce, and capturing users' attention requires more than just showcasing your product. The key is to understand what works for successful brands and how to apply it in a structured way to your ads.

At YaVendió!, we have helped over 100 e-commerce businesses multiply their sales via WhatsApp. And many of these contacts come thanks to advertising on social media. 

That's why, today we bring you a FREE guide with proven strategies to make your promotional videos creative (and truly effective) on Facebook and Instagram.

📥 Download it now:

What will you find in our guide "How to create videos that sell on Meta Ads"?

The guide is designed to help you structure and produce video ads that increase your business's conversions.

Here's a sneak peek:

1. The 6 most effective types of videos for e-commerce ads

When it comes to e-commerce advertising, videos on Facebook and Instagram offer the highest return on your advertising investment. Some videos create surprise, others educate, and others create an emotional connection with your audience. The important thing is to know which will work best according to your product.

Let's start with the 6 most effective types of videos for Meta Ads. 

• The Before and After 💡

Ideal for showcasing impactful transformations while highlighting the benefits of your product. This format generates credibility and trust because it allows the product to be seen in action, thus increasing the desire and intention to purchase.

• The Testimonial Video 🤳

Highlights the experience of satisfied customers who share how your product has improved their lives or solved a problem. You can include interviews or short clips where they use the product while explaining its benefits. You will see how social proof increases trust in your brand (and conversions!)

• The Comparative Video ⚖️

Compare your product with others in the market, highlighting its advantages clearly and visually. You can pit it against your competitors, traditional alternatives, or previous versions to demonstrate why it's the best option. Very useful to differentiate yourself from your competition.

• The "How To Use" or Tutorial Video 🌟

A visual step-by-step teaching clearly and practically how to use your product. It also reduces doubts and purchase objections by demonstrating its effectiveness in real-time. This format is especially useful for new or innovative products. 

• The Lifestyle Video 💁‍♂️

Showcase your product in real-life situations, naturally integrated into the routine of people. This helps connect emotionally with your audience by visualizing how the product can improve their lives. Note: Brands that combine this style with short formats, "UGC" recordings (user-generated content), and persuasive storytelling achieve greater engagement and conversion.

• The Unboxing Video 🎁

A person opens and explores your product for the first time while talking about its presentation, quality, and details. Unboxing videos are very effective because they generate excitement and anticipation, allowing your audience to virtually experience the feeling of receiving and discovering your product. It's ideal for showcasing attractive packaging, accessories, and the shopping experience.

2. But, what type of video is best for your online business?

Every business has different needs, and not all videos generate the same results in every industry. In the guide, you'll find a table that will help you choose the best type of video according to your niche and product.

3. Storytelling: Your first key element

“Today, if you want to succeed as an entrepreneur, you also have to be an expert at storytelling”, has said many times, Richard Branson, founder of Virgin Group.

And storytelling (or the art of telling stories) helps you create experiences that not only capture your audience's attention but also inspire and motivate them to act. 

Follow these tips to incorporate storytelling in your ad strategy: 

✅ Know your audience: Before creating your story, it's essential you understand who you're targeting. Research what interests them, what they need, and what their challenges are to build a story that resonates with them.

✅ Create a relatable character: Your main character should be someone your audience can identify with. Give them a voice, a personality, and a story that makes them interesting and, above all, believable.

✅ Establish a conflict: Every good storytelling needs a conflict or challenge to overcome. This creates tension and keeps your audience engaged until the end.

✅ Provide a solution: After presenting the conflict or challenge, it's important to show a clear solution. Here's where your product or service comes in.

Since we were kids, we're taught that every story has a beginning, middle, and end. To put this into action, we share this storytelling formula with you: 

Which you can use in this way:

“Sandra was the star student of 5th B (situation), but when she switched grades, her grades dropped, and math became her biggest challenge (conflict). Then, her parents enrolled her in an academy (progress), but with so many kids in class, she couldn't concentrate (new conflict). Then, her mother discovered an online tutor recommended by a friend. That's how they found Academy50, where Sandra receives personalized and fun classes from home (solution).”

Getting started with your idea is that simple!

Try to outline the first version of your story with as many “buts” and “thens” as you need. In the following sections, we'll help you enhance it until you reach the final version.

4. The formula to create the perfect video

(This is the must-see section of the guide!)

Behind every successful ad, there is a clear and strategic structure. Learn the principles that brands follow for a video ad to be effective and what aspects you need to take care of at each stage of its creation. 

5. Basic recording guide for your next video (Editable Excel Template)

We know the hours you can spend thinking about how to shoot your video. That's why we're giving you an editable TEMPLATE of our recording guide - you won't find this anywhere else! 

It will help you plan the elements of each scene - without wasting time on improvisations while filming.

6. Branding and visual identity checklist

To make sure your video not only looks good but also represents your brand consistently, it's essential to take care of certain details. With this quick checklist, you'll ensure your video reflects the visual and identity aspects of your brand.

7. Technical recommendations and free tools

Finally, we give you the recommended sizes, resolutions, and video formats for Facebook and Instagram. Plus, we share free editing tools so you can improve the quality of your videos without expensive programs.

Turn your videos into sales machines

Creating persuasive video ads doesn't have to be complicated.

With this guide, you'll stop wasting time on creatives that don't work and learn which elements really generate results. In less than 2 weeks, you'll transform your Meta Ads campaigns and start seeing real conversions.

📥 Download the guide now and start selling more in your e-commerce