Calendario E-commerce 2025: Fechas importantes en México

E-commerce in Mexico continues to grow by leaps and bounds, and having a well-structured plan for key dates can make the difference between going unnoticed or becoming the first choice for your customers.

In this article, the team at YaVendió! has listed the most important commercial dates in 2025 for Mexico, from traditional events like King's Day to massive campaigns like Buen Fin.  

Additionally, you can get the 2025 Mexico E-commerce Calendar that will help you plan your marketing strategies, promotions, and logistics for every special occasion.

Download it here now:

and get ready to boost your sales 🚀:

2025 Calendar: The Most Important Commercial Dates in Mexico

January

January 6: King's Day 

Take advantage of the gift excitement! Perfect for selling toys, sweets, and children's products. You can create specific promotions for last-minute shoppers or special packages to celebrate with the little ones at home.

January 7 to 15: New Year Sales

This is the ideal time to attract customers with discounts on last year's inventory and launch "new year, new beginnings" campaigns. Promote items related to resolutions, such as exercise equipment, organization, and technology.

January 20: Blue Monday

This day, known as the saddest day of the year, is a perfect opportunity to promote products that brighten the day: from relaxing experiences to wellness or entertainment promotions.

January 29: Chinese New Year

If you have Asia-related products, it's an excellent opportunity to highlight them. You can target niches interested in items related to this tradition, such as decorations, typical food, or content about the Chinese zodiac.

February

February 9: Super Bowl

Although not as popular in Mexico as in the United States, you can offer promotions on snacks, beverages, and electronic devices such as televisions. Additionally, group promotions can attract those planning home gatherings.

February 14: Valentine's Day

A must every year! It's not just about flowers and chocolates; take the opportunity to sell jewelry, romantic experiences, or personalized gifts. Segment your campaigns for couples, friends, and even self-love.

March

March 8: International Women's Day

An excellent occasion for women-led brands. You can also highlight your products related to female empowerment and promotions that pamper them.

March 17: St. Patrick's Day

If you have green or Irish products, now is your moment! You can offer promotions on beverages, food, and themed experiences.

March 20: Start of Spring

Refresh your campaigns with vibrant colors and promote seasonal products like light clothing, accessories, and décor. It's also great for sectors related to nature, like gardening.

March 24: Easter Monday

Connect with consumers returning from vacation with promotions on school supplies, technology, or relaxation-related products.

April

April 13 to 20: Holy Week

Ideal for promoting travel items, beachwear, and outdoor activity products. Don't forget to include home entertainment options for those not traveling.

April 30: Children's Day

A key moment for toys, video games, family activities, and everything kids love. Promotions that include fast shipping will be a plus for last-minute shoppers.

May

May 10: Mother's Day

Mother's Day is one of the biggest spending moments in Mexico. Offer gift options like flowers, jewelry, and appliances. Gift cards are also popular!

May 12 to 19: Hot Sale*

A massive event for e-commerce in Mexico. Prepare with attractive discounts, free shipping, and deferred payment options.

May 15: Teacher's Day

Promote practical and personalized gifts, like technology, desk accessories, or relaxation experiences. During this date, stationery, books, and class items for teachers also gain traction.

June

June 15: Father's Day

A perfect day to promote technology, clothing, tools, and unique experiences. Campaigns that leverage nostalgia work very well.

June 21: Start of Summer

Create fresh campaigns with seasonal products, like light or beachwear, pools, outdoor accessories, and camping gear.

June 28: International LGBT Pride Day

Show your support with inclusive promotions, collaborations with LGBT+ creators, and special edition products.

July

July 1: Summer Sales

Clear out spring-summer inventory with seasonal discounts. Consumers will be looking for clothing, accessories, and home products.

July 16: Start of Summer Vacation

An excellent opportunity to offer travel products (like luggage, travel guides, and beach items), family entertainment, and outdoor activities. 

August

August 11 to 18: Hot Fashion*

If you sell clothing, footwear, or accessories, take advantage of this date to showcase your latest collections. Create attractive campaigns with seasonal looks and promotions by sets.

August 28: Grandparents' Day

Promote gifts that connect generations, like easy-to-use technology, family experiences, or home and wellness products.

September

September 9: Beauty Day

Perfect for launching promotions in cosmetics, personal care products, beauty, and spa experiences. 

September 15 and 16: Mexican Independence Day

Highlight products with Mexican themes, like traditional clothing, decoration, and typical food. It's also a great occasion for patriotic campaigns with allusive products and special promotions.

October

October 1: Coffee Day

If you sell coffee or related products, this is your date! Offer promotions on coffee, preparation accessories, and experiences for Mexican coffee lovers.

October 2 to 6: Hot Travel*

Promote travel packages, luggage, and related accessories. Take advantage of the growing demand for experiences. 

October 31: Halloween

Skulls, alebrijes, and much more! Sell costumes, themed decorations, and sweets. "All-in-one" party packages can be a big hit.

November

November 1 and 2: Day of the Dead

Sell products related to this tradition, such as candles, pan de muerto, and altar items.

November 11: Singles' Day

A date that became popular in China and is now reaching a global level. Take the opportunity to launch promotions in technology, fashion, and home items. An excellent opportunity to offer special promotions that help your customers celebrate their singleness.

November 14 to 17: Buen Fin*

Prepare with strong discounts, fast shipping, and financing options. It's one of the biggest events for e-commerce in Mexico.

November 28: Black Friday

The most anticipated discount event of the year and a key day for international shoppers. Offer discounts that compete globally and international shipping options.

December

December 1: Cyber Monday

Continue Black Friday deals but focus on technology, gadgets, and digital products. This day is ideal for attracting online shopping lovers.

December 12: Day of the Virgin of Guadalupe

You can focus your campaigns on religious products or those related to Mexican traditions.

December 16: Start of Posadas

Promote party products like piñatas, Christmas decorations, and traditional food.

December 25: Christmas

Undoubtedly the most important season of the year for commerce. Make sure to offer fast shipping and last-minute options.

December 31: New Year's Eve

Promote party products, formal wear, and decoration items. It's also a good time to launch "resolution kits" for the new year.

(*) Dates subject to variation by the Mexican Online Sales Association (AMVO)