Top 7 Tools to Transform Your Sales on WhatsApp Business

WhatsApp is the fourth most popular platform for closing sales worldwide. In 2022 alone, Brazil, Mexico, Peru, and Colombia led the list of countries with the highest revenues from WhatsApp Business. Therefore, the rapid rise of tools for selling via WhatsApp from Latin America is no surprise ⚡

If we consider this, it offers significant advantages for businesses in our countries, as we could already have platforms that understand the market firsthand, support in Spanish or Portuguese, and plans tailored to the region.

So if you have a digital business in Latin America, you might be interested in these 7 tools for selling via WhatsApp Business: 

• YaVendió!

• SendPulse

• Walink

• Pency App

• Leadsales

• OlaClick

• Samu.ai

For this list, I have reviewed the websites of each service and analyzed user feedback on TrustPilot, Google Reviews, and Capterra to identify the most outstanding features. I include updated information on prices for a comprehensive comparison.

Let's look at the 7 best companies in Latin America with powerful tools for sales via WhatsApp 🚀

1.- YaVendió! - AI-powered chatbot specializing in e-commerce sales

YaVendió! is a conversational commerce platform that allows digital businesses to sell 24/7 through WhatsApp. Imagine having a virtual salesperson who responds to your clients, helps them choose products, and manages their orders—all automatically! 

Additionally, with its ability to send content in various formats like audio, photos, and videos, YaVendió! offers your clients a smooth and personalized shopping experience.

Triple your e-commerce sales

The most interesting aspect of YaVendió is that it not only improves customer service but can also increase your sales up to three times. According to Dashly, businesses that use AI-powered chatbots show up to 3x more conversion in sales than those with just a website. This is due to the direct and personalized interaction of conversational commerce. 

Want to see how it works? Get a demo of YaVendió! on your WhatsApp 🎁

Main Features

• 24/7 Virtual Salesperson: Instantly responds to your clients and guides them through the purchasing process. You won't miss a sales opportunity again—even outside business hours.

• Automated Flow: YaVendió automates every step of the sales process, from the initial greeting to closing the transaction. This allows your business to handle multiple simultaneous conversations even during peak seasons without increasing staff.

• Dashboard with Statistics: You can monitor all conversations and get detailed reports on interactions and your sales.

• Automatic Offers and Reminders: The platform uses AI to send personalized promotions and reminders to your clients.

• Integration with WhatsApp and your other channels: The tool can be integrated to respond to your messages on WhatsApp, Facebook, Instagram, and your web chat.

Pricing

• Plans from USD 199/ month based on the volume of messages you receive. Learn about each YaVendió! plan here 🚀

2.- Sendpulse - Traditional chatbot for companies

Rating: 4.6/5 ⭐ (611 reviews)

SendPulse is a marketing automation platform that allows creating chatbots for WhatsApp. Its mission is to help businesses communicate better with their clients through automated responses and personalized messages. 

With its intuitive online editor, it's easy to design conversational flows to respond 24/7 without hassle. Plus, you can integrate it with other tools to manage campaigns and data.

In summary, SendPulse chatbots make customer service faster and help businesses collect valuable information about their users. This also allows effective segmentation and personalization in future marketing campaigns. 

Main Features

• Drag-and-drop Editor: Allows creating message flows without technical knowledge.

• CRM Integration: Keeps your clients' information organized to personalize campaigns.

• Automated Flows: You can set up messages based on user actions or keywords.

• Message Templates: Use pre-designed templates aligned with WhatsApp guidelines to facilitate conversations.

• Analytics and Reports: Get metrics on chatbot performance and client interaction.

Pricing

• Basic Version: Free with a maximum of 10,000 messages per month.

• PRO Version: Between USD 10 and USD 3,215 per month (Based on your number of subscribers)

3.- Walink - WhatsApp contact link generator

Wa.link is the #1 tool for creating short WhatsApp links. Now, anyone interested in your products can start a conversation with you without saving your number. This makes communication with your clients easier by removing unnecessary steps. Additionally, each link comes with a QR code.

Among Wa.link's most interesting features is the customization of your links with predefined messages. It also offers premium options for having a multilink page and accessing link usage statistics. 

In short, Wa.link not only simplifies contact but also provides valuable tools to better understand how people interact with your business.

Main Features

• Free Link Generation: Allows creating links at no cost and without registration.

• Link Customization: You can add predefined messages and emojis.

• QR Code: Each generated link includes a downloadable QR code.

• Custom Domain (Premium): Option to create links with the business's name (e.g., wa.link/MyBusiness).

• Click Analysis (Premium): Access to metrics on link performance.

• Multi-agent System (Premium): Ability to manage multiple WhatsApp lines from a single link.

Pricing

• Free Version

• Premium Plan: From USD 6 per year per link

You might be interested in: Quick guide to selling on WhatsApp

4.- Pency App - An online store for your business 

Rating: 4.6/5 ⭐ (77 reviews)

Pency App is a platform that allows you to create your own online store without technical complications. Its main focus is to help you manage sales and orders through WhatsApp, enabling direct contact with your clients. 

Thanks to its intuitive design, you can upload products and manage your digital catalog quickly. Additionally, Pency doesn't charge sales commissions, making it an attractive option for those just starting out.

The tool adapts to different types of businesses and offers a free plan. However, this plan has a limit on the number of products you can display. If you need more features, there are premium plans that include advanced features like integration with Facebook and Instagram Shop and detailed sales statistics.

Main Features

• Catalog Management: Upload products with up to 4 images and create promotions.

• No Sales Commissions: Does not charge commissions on transactions made.

• Store Customization: Adapt the design to your business's visual identity.

• Payment Flexibility: Offers multiple payment options like cash and Mercado Pago.

• Sales Statistics: Access reports on performance and visits to your store.

Pricing

• Free Plan

• Starter Plan: USD 3 per month

• Business Plan: From USD 4 per month

• Premium Plan: From USD 8 per month

5.- Leadsales - CRM for WhatsApp 

Rating: 3.7/5 ⭐ (148 reviews) 

Leadsales is a CRM designed to integrate and manage communication with your clients through WhatsApp, Facebook, and Instagram. Its mission is to simplify the sales process by allowing businesses to organize their interactions and improve customer service. 

What's interesting about Leadsales is that you can create customized sales funnels to track the progress of your prospects from first contact to closing. 

Additionally, it has features like automatic lead assignment among team members and message scheduling, helping to maintain constant communication with clients without being present all the time. 

Main Features

• Customized Sales Funnels: Organize and manage the progress of your prospects throughout the sales cycle.

• Automatic Assignment: Distribute leads among available agents to ensure efficient follow-up.

• Message Scheduling: Send reminders and important messages at the right time.

• Centralization of Chats: Group all interactions into one platform.

Pricing

• Monthly Plan: USD 83.99 per month (USD 7 for the first 14 days)

6.- OlaClick - WhatsApp ordering system for restaurants 

Rating: 3.8/5 ⭐ (23 reviews)

OlaClick is a platform designed to help restaurants and food businesses manage their digital menu and orders. With a single click, you can activate your online menu and let your clients place orders through WhatsApp. The interface is so easy to use that you don't need to be a tech expert to make the most of it.

Additionally, it offers various functions that facilitate restaurant management, from a point-of-sale system to inventory control. You can customize your menu, manage home deliveries, and analyze your sales progress with detailed reports.

In our opinion, OlaClick is a great option for entrepreneurs in the food sector looking to digitize their business.

Main Features

• Interactive Digital Menu: Create attractive, easy-to-navigate menus.

• WhatsApp Ordering System: Allows your clients to place orders directly from the app.

• Inventory Control: Keep detailed track of your ready and non-ready dishes.

• Analytical Reports: Access data on sales and popular products.

• Delivery System (Paid Plans): Manage home deliveries without intermediaries.

Pricing

• Start Plan: Free (After 1 year, you must upgrade to one of the paid plans)

• Advanced Plan: USD 7 / month

• Premium Plan: USD 19 / month

7.- Samu.ai - AI Assistant for sales teams 

Rating: 4.7/5 ⭐ (15 reviews)

Samu.ai is a tool powered by artificial intelligence that helps sales teams analyze and optimize their video calls. By recording and studying the interactions, Samu provides detailed reports to understand what is working and what needs improvement. This means that, instead of relying on assumptions, your team can make informed and strategic decisions to close more sales.

The great thing about Samu is that it not only simplifies the follow-up process but also saves time by automating tasks like call transcription and creating notes for the CRM. Plus, it integrates easily with tools like Google Meet and WhatsApp, allowing sellers to capture key data without disrupting their workflow.

Main Features

• Call Recording and Transcription: Captures all your video calls for review when needed.

• Intelligent Analysis: Get insights into the performance of each salesperson and areas for improvement.

• Sales-focused Summaries: Receive clear summaries highlighting the most important points of each call.

• CRM Integration: Easily and instantly connect Samu with your current system.

• Daily Reports: Receive updates on the state of your sales pipeline and recommendations.

Pricing

• Basic Plan: USD 40 per month per user (minimum 3 users) 

• You can request a free 10-day trial

Now, how to choose your next tool for selling via WhatsApp?

We've seen 7 amazing tools with various benefits for selling via WhatsApp. If you ask which one you should choose, I can't give you a single answer because it depends on what your business needs. But I'll leave you with five aspects to consider that can help in making that important decision:

Ease of Use 🕓

When you acquire a new service, you want you and your team to start using it as quickly as possible. Therefore, consider the factor of the learning curve. 

Currently, many tools emphasize the usability of their platform and user experience. So, make sure to check how intuitive the interface is or inquire about training for your team and how involved they need to be for the tool to work correctly day-to-day.

Compatibility and Fast Integration ⚡

This is a must. The service you choose should be able to integrate easily and quickly with the other tools in your sales flow. In your initial contact with the potential provider, mention what other platforms your team uses and ask how their tool for selling via WhatsApp can enhance the performance of these. 

High Value for Your Business 💰

It's common to be dazzled by low prices, but sometimes cheap can lead to long-term costs—is that really saving? Hence, the recommendation here is not to focus 100% on the tool's cost. It's an important point, yes, but we also need to consider the generated value. 

How to evaluate if you are not yet a client? First, identify what is the biggest challenge in your business and if it aligns with the tool's main function. This ensures that you are addressing what will bring the most value. Then, review customer testimonials, their results, and ask: Is this the impact you need in your business to directly increase profits?

Excellence in Customer Service 🤝

When it comes to services, you want to ensure that your team will have the necessary and immediate support when there is a problem. Perhaps the sales process isn't the right time to evaluate this aspect, but you can check reviews or testimonials from other clients and see if they mention what the customer service is like. Another way is by using free periods, reduced-cost days, or demos of the tool to closely see how the provider responds when you report issues.

Focus on Your Sector 🌟

A factor that isn't always mentioned but can make a difference is the specialization of the provider in your sector. Often there are unique challenges in the niche where you are, and a tool that solves those problems that impact you directly is a big plus. For example, Olaclick focuses on food enterprises, while YaVendió! specializes in e-commerce businesses.

Try YaVendió!, the AI chatbot for your e-commerce 

Sometimes the best way to know if a tool is right for your team is to see it in action. At YaVendió!, we have trained our chatbot with the same technology we offer our clients. So you can try everything we can do for your business! Chat free with YaVendiosita on WhatsApp. 🤖