The Biggest Sales Days of 2026 in the USA (Ecommerce Calendar)

Discover the most important discount days in the United States so you can maximize your sales and bring more customers to your online business.

In this article, the yavendió! team has gathered the most relevant dates for ecommerce in the United States, one of the world's leading countries in online commerce and a place with deep experience in building disruptive sales strategies.

To make the process easier, get your free 2026 United States Ecommerce Calendar, where you can see every key sales day of the year so you can launch your campaigns and offers at the most strategic moments.

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The most important sales days in the United States

January

January 1: New Year's Sales 

New beginnings and new habits! Many brands launch the first promotions of the year on this date. Think about offering discounts on fitness, wellness, organization, and course products. Motivational messages to start the year on the right foot are a must.

January 15: Blue Monday

Known as the most depressing day of the year. You can take advantage of it by launching special deals, discounts, or promotions that help shoppers lift their mood. It is an excellent opportunity to drive sales by highlighting products that promote wellbeing or comfort.

January 20:  Martin Luther King Jr. Day

This is when ecommerce stores launch winter promotions and seasonal clearance sales. It is a great moment to run social awareness campaigns and show corporate responsibility. On this date, offers can focus on wellness products or outdoor activities.

January 29: Chinese New Year

This holiday is especially relevant for brands with an international presence or a focus on cultural products, since it lets you launch themed collections, special promotions, or campaigns centered on the Asian community and its traditions.

February

February 6 to 11: New York Fashion Week, Fall/Winter 

During this week, fashion brands take advantage of the moment to run discounts and limited-time promotions. Stores launch special offers and exclusive collections. If you are a retailer, offer flash sales or real-time product launches. Deliver a fast, personalized shopping experience and highlight exclusive promotions to build customer loyalty.  

February 9: Super Bowl

During the Super Bowl, businesses run promotions on sports and entertainment products. There are discounts, flash sales, and themed promotions. It is an incredible opportunity for themed deals with tech products, apparel, and limited-time offers that attract fans. 

February 13: Galentine’s Day

Galentine’s Day is all about celebrating friendship between women. Online businesses focus their offers on gifts, beauty, fashion, and experiences. You can use social media to boost sales of products that celebrate female friendship.

February 14: Valentine’s Day

One of the biggest sales days of the year. On Valentine’s Day, offers on gifts, flowers, chocolates, jewelry, and couples’ experiences are everywhere. Make your business stand out with early-purchase discounts and emotional campaigns. You can also build romantic bundles and guarantee fast delivery.

February 17: Presidents’ Day 

On Presidents’ Day you will find discounts on electronics, furniture, apparel, and home appliances. It is a key date to clear winter inventory and attract buyers with appealing markdowns. Take advantage of it to offer limited-time promotions, highlighting high-value products like tech or home goods.

March

March 2: The Oscars

The Academy Awards are a great opportunity for entertainment, fashion, and tech brands. Offer promotions on movies, streaming service subscriptions, or tech products like TVs and projectors. You can also run Oscar-themed giveaways or campaigns to capture movie fans.

March 4: National Grammar Day

This day celebrates the proper use of language and connects with educators, writers, and students. If your ecommerce store sells books, stationery, or educational content, launch themed promos, products with funny phrases, or social media quizzes using hashtags like #NationalGrammarDay.

March 8: International Women’s Day

In the U.S., many brands launch campaigns that highlight female leadership and promote gender equity. Join in by featuring products from women-led brands, sharing inspiring stories, or donating part of your sales to related causes. 

March 17: St. Patrick’s Day

Once a religious holiday, today it celebrates Irish culture. In the U.S. there are parades, music, and everything dyed green. You can offer decorative products, apparel, or themed accessories (green shirts or items with shamrocks). Create promotions, surprise discounts, or social media giveaways to boost engagement.

March 19 to April 8: March Madness 

March Madness, the NCAA college basketball tournament, draws millions with its excitement and betting. Take advantage of the key game dates to promote products for watching games at home (snacks, screens, sports gear) and launch flash offers during key games using viral hashtags to gain visibility.

March 25 to 31: Amazon Big Spring Sale 

With this event, Amazon marks the start of spring with big discounts on apparel, home, beauty, and more. If you sell on the platform, optimize your titles and keywords, adjust prices, and turn on promotions to stand out during this high-traffic week. It is an excellent opportunity for buyers and sellers alike.

April

April 1: April Fools’ Day

April Fools’ Day celebrates humor and pranks, making it an ideal opportunity for creative campaigns on social media and in ecommerce, such as launching a fake product, "gotcha" promotions that turn out to be real, or funny memes, always keeping the tone light and respectful.

April 11: National Pet Day

Celebrate the love for pets and promote their care and adoption. If you sell pet-friendly products, take advantage of it to offer special bundles, launch pet photo contests, or donate to shelters with every purchase, using hashtags like #NationalPetDay.

April 18 to 20: Easter 

In the U.S., Easter Sunday has a strong commercial angle with brunches, decorations, and activities for kids. This is where you see the famous Easter egg hunts and chocolate bunnies. You can launch promotions on family products like baskets, formal wear, and candy.

April 22: Earth Day 

A day that promotes environmental awareness and sustainability. Many brands take advantage of it to highlight their eco-friendly initiatives. On Earth Day you can launch campaigns with reusable or recycled products, offer green discounts, and communicate how your brand cares for the planet.

May

May 4: Star Wars Day

This is a key date for fans and geek brands. Businesses offer themed products with "May the Deals Be With You" style discounts and run social media contests. You can promote geek products like shirts, mugs, figures, toys, posters, or Star Wars-inspired tech. 

May 5: Cinco de Mayo 

Although it commemorates a Mexican victory, in the U.S. it is celebrated with food, music, and social gatherings. Take advantage of this date to promote themed products, collaborate with Latin brands, and create cultural content that connects with your audience. 

May 11: Mother’s Day

Mother’s Day is a key sales day for retail. Brands launch campaigns as early as April with personalized gifts, special kits, and gift packaging, using emotional messages that celebrate love and gratitude. Create campaigns that highlight the importance of mothers, offering discounts on select products and special promotions.

May 25: National Wine Day

This is the day to celebrate and share wines of all kinds. Here you can run promotions on wine bottles, glasses, accessories, or gift kits, and complement them with virtual tastings or social media content about vineyards.

May 26: Memorial Day

This day honors fallen soldiers and marks the unofficial start of summer in the U.S. Businesses can launch campaigns with discounts on lightweight clothing, outdoor items, or patriotic decor. You can boost sales with free shipping or limited-time promos.

June 

June 5: World Environment Day 

This day drives environmental action on a global scale and is a key opportunity for sustainable brands. Highlight eco-friendly products, communicate your environmental efforts, and launch initiatives like reforestation or responsible packaging to connect with conscious consumers.

June 6: National Donut Day 

With roots in World War I, National Donut Day is a sweet and popular celebration in the U.S. Take advantage of it to give away donuts with purchases, launch special editions, or create creative and nostalgic campaigns that connect with your audience.

June 8: Best Friends Day

A popular date on social media, especially among young people. Run share-friendly promotions like "buy one, get the second at a discount" and highlight products to gift between friends: kits, matching outfits, or personalized cards. The best part is that stores in any industry can take advantage of this sales day.

June 14: Flag Day

A special event in the United States that celebrates national pride. Take part with promotions on patriotic products like apparel, decor, and accessories. You can also use this day to preview summer offers heading into the Fourth of July.

June 15: Father’s Day

Another key sales date for retail and gifting. Just like Mother’s Day, you should start your campaign at least two weeks in advance. Promote gadgets, tools, fashion, or special kits and personalized packaging. Highlight the emotional side of the date through family bonds. 

June 19: Juneteenth

This day commemorates the emancipation of the last enslaved people in the U.S. and is a time for reflection and celebration of African American culture. On this date you can highlight products from African American creators, collaborate with brands, and support social causes. Make sure your message is respectful and authentic — do not commercialize the struggle.

June 20: National Flip Flop Day 

A date that celebrates the arrival of summer with a relaxed style — ideal for casual fashion brands. If your store sells sandals, beachwear, or accessories, run cheerful visual campaigns and special offers like "Today only: 20% OFF."

June 28: LGBTQ+ Pride Day 

Throughout the month, diversity is celebrated and LGBTQIA+ rights are promoted. Show your support with donations to organizations and communicate authentically, reflecting a real commitment to inclusion. Release inclusive products and create special editions that support the cause. 

July

July 4:  Independence Day

Beyond being a national holiday, it drives huge online sales in summer, patriotic, apparel, electronics, party, and toy products, and more. Make the most of the date and run discounts, including free shipping or limited-time promotions, to increase conversions.

Mid-July: Amazon Prime Day* 

Amazon Prime Day is one of the biggest sales events in ecommerce. In 2024 alone, more than 200 million items were sold over the two days of the event with exclusive discounts for Amazon Prime members. If you sell on Amazon, launch special promotions or create parallel offers on your own website to take advantage of this discount celebration.

July 24 to 27: Comic-Con International (San Diego)**

The key event for fans of comics, film, video games, anime, and pop culture. If you sell merchandise, collectibles, or themed apparel, launch special promotions during that week. You can also tie any product you sell to the Comic-Con theme. Take advantage of the momentum this major event creates on social media.

Last week of July: Back to School

Back to school in the United States happens in August or September, which is why many offers begin at the end of July. If you want to reach this audience of parents and students, you can offer volume discounts and/or promo codes. In many cases, the offers continue throughout August.

August

August 8 to 10: Tax-Free Weekend

Many states temporarily eliminate taxes on school supplies, clothing, and technology. Let your customers know if your ecommerce qualifies for tax-free in their state and highlight the eligible products.

August 9: National Book Lovers Day

Celebrate the love of reading! This date is ideal for publishers, bookstores, and educational brands. Create themed bundles or discounts by genre, and if you sell other products, offer content like reading lists or guides.

August 15: National Relaxation Day

A day dedicated to wellbeing and rest. If you have a self-care brand, promote candles, spa products, comfortable clothing, and relaxation kits, with a calm and visually appealing campaign.

September

September 1: Labor Day 

Labor Day is a national holiday that many people use to go shopping. Businesses often offer discounts on summer products like clothing, furniture, grills, and electronics. It is a good date to promote "end-of-season sales."

September 12: National Video Games Day 

Ideal for brands that sell consoles, games, and accessories. Offer promotions on popular products and run contests or giveaways on social media to attract the gaming community.

September 23: First Day of Fall

This marks the launch of new fashion collections, home products, and decor. If you work in apparel, you should plan your offers, campaigns, and launches ahead of time. Take advantage of it to run big sales and clear your inventory. 

September 29: National Coffee Day

Brands that sell related products, like coffee makers and gourmet coffee, can offer promotions or discounts on coffee, accessories, or espresso machines, as well as free shipping on select purchases.

October

October 7: World Energy Saving Day

This day promotes energy efficiency and sustainability. If you sell eco-friendly products or green technology, take advantage of it to run awareness campaigns and sales. Offer discounts on products like LED bulbs or low-consumption appliances.

October 10: Mental Health Day

Dedicated to raising awareness of the importance of mental health and promoting self-care. If your store sells wellness, meditation, or relaxation products, take advantage of it to offer promotions. Offer discounts on items like essential oils or meditation kits that support mental health.

October 13: Columbus Day 

This day commemorates Christopher Columbus’s arrival in the Americas, and many brands use it as an opportunity to run markdowns. Take part with a themed sale that celebrates cultural diversity — you can offer discounts on products from various cultures or promotions with an international focus.

October 31: Halloween 

Halloween is a big sales date in the United States. Launch special offers, encourage customers to buy in advance with a promo code, and add a spooky touch. If you are up for it, the entire month is perfect for selling costumes, decorations, and candy!

November 

November 11: Veterans Day

This is a date to honor those who served in the Armed Forces. Many brands take advantage of it to show their gratitude with special promotions for veterans and military personnel. You can focus your campaigns on patriotic or historical products, or ones that support the cause, always with respect and gratitude.

November 27: Thanksgiving

Thanksgiving marks the start of the holiday season. Take advantage of it to launch pre-Black Friday promotions or special discounts for those who shop early in the week. It is a great opportunity to capture attention before the huge wave of offers.

November 28: Black Friday 

This is your moment to clean up! The day of the year with the biggest discounts on every kind of product. Plan a marketing strategy ahead of time to build anticipation for your Black Friday deals. You can offer perks like free shipping or exclusive online discounts to attract more buyers.

November 29: Small Business Saturday 

The Saturday after Black Friday is a day to support small local businesses. If you are one of them, offer special discounts and highlight the value of your unique or handmade products. Promote your store as part of the community.

December

December 1: Cyber Monday 

Keep selling! An ideal date for online shopping with big discounts on electronics, apparel, and more. Offer exclusive discounts on popular products and run a 24-hour sale with limited offers to create urgency.

December 2: Giving Tuesday 

This day celebrates philanthropy and giving. If your company supports a cause, donate a percentage of your sales to a charity and offer discounts on cause-related products.

December 8: Green Monday

Another sales opportunity! It is the second Monday of December, when ecommerce stores offer big discounts for shoppers looking for Christmas gifts. Create urgency with special promotions and make sure they are visible on social media and in your emails.

December 20: Super Saturday

The Saturday before Christmas is one of the most important sales days of the year, marking the close of the "weekend" before the holidays. Offer attractive promotions, like fast and free shipping, to capture customers’ attention. This day can make a big difference in your sales results.

December 22 to 24: Christmas Week 

The week before Christmas is crucial for businesses, since many shoppers are looking for last-minute gifts. Offer express shipping options and special promotions, and make sure to guarantee delivery before December 25.

 December 25: Christmas Day

Even though it is a holiday, many people take advantage of last-minute sales because of the great deals. Offer special discounts and focus on fast delivery options. Keep a cheerful and themed vibe across your social media and packaging.

December 31: New Year's Eve

Start the year strong by offering special promotions in the final days of December. Highlight products that are ideal for new beginnings and personal goals. Encourage future purchases with coupons or exclusive discounts.

*Date subject to change by Amazon

**Date subject to change by Comic-Con International

Other ecommerce calendars

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• Key dates in Mexico
• Commercial dates in Uruguay