Mexico Ecommerce Calendar 2026: Key Commercial Dates
Discover the most important commercial dates in Mexico for 2026. Download the calendar and plan your ecommerce strategies with confidence!
Ecommerce in Mexico keeps growing at an incredible pace, and having a well-structured plan for the key dates can be the difference between going unnoticed and becoming your customers' first choice.
In this article, the yavendió! team has rounded up the most important 2026 commercial dates in Mexico, from traditional events like Three Kings' Day to massive campaigns like El Buen Fin.
On top of that, you can grab the Mexico Ecommerce Calendar 2026, which will help you plan your marketing, promotions and logistics for every special occasion.
Download it here now:
and get ready to boost your sales 🚀
2026 Calendar: The Most Important Commercial Dates in Mexico
January
January 6: Three Kings' Day
Tap into the excitement of gift-giving! Perfect for selling toys, sweets and products for kids. You can build promotions aimed at last-minute shoppers or special bundles to celebrate with the little ones at home.
January 7 to 15: New Year Sales
This is the ideal moment to attract customers with discounts on last year's inventory and to launch "new year, new beginnings" campaigns. Promote items tied to resolutions, such as exercise gear, organization and tech.
January 19: Blue Monday
This day, known as the saddest of the year, is a perfect chance to promote products that brighten the mood: from relaxing experiences to wellness or entertainment promotions.
February 17: Chinese New Year
If you carry products connected to Asia, this is a great opportunity to showcase them. You can target niches interested in items tied to this tradition, such as decor, traditional food or content about the Chinese zodiac.
February
February 8: Super Bowl
While it is not as popular in Mexico as in the United States, you can offer promotions on snacks, drinks and electronics like TVs. Group deals can also appeal to anyone planning a watch party at home.
February 14: Valentine's Day
A must every year! It is not just about flowers and chocolates; take the chance to sell jewelry, romantic experiences or personalized gifts. Segment your campaigns for couples, friends and even self-love.
March
March 8: International Women's Day
A great occasion for women-led brands. You can also highlight your products tied to female empowerment along with promotions to treat them.
March 17: St. Patrick's Day
If you have green or Irish-themed products, this is your moment! You can run promotions on drinks, food and themed experiences.
March 20: First Day of Spring
Refresh your campaigns with vibrant colors and promote seasonal products like light clothing, accessories and decor. It is also great for categories connected to nature, such as gardening.
April 6: Easter Monday
Connect with shoppers returning from their break with promotions on school supplies, tech or products related to rest and relaxation.
April
April 5 to 12: Holy Week
Ideal for promoting travel gear, beachwear and products for outdoor activities. Do not forget to include at-home entertainment options for those who are not traveling.
April 30: Children's Day
A key moment for toys, video games, family activities and everything kids love. Promotions that include fast shipping will be a plus for last-minute shoppers.
May
May 10: Mother's Day
Mother's Day is one of the highest-spending moments in Mexico. Offer gift options like flowers, jewelry and home appliances. Gift cards are popular too!
May 11 to 18: Hot Sale*
A massive event for ecommerce in Mexico. Get ready with attractive discounts, free shipping and deferred payment options.
May 15: Teacher's Day
Promote practical, personalized gifts like tech, desk accessories or relaxation experiences. This date also drives sales of stationery, books and classroom supplies for teachers.
June
June 21: Father's Day
A perfect day to promote tech, clothing, tools and unique experiences. Campaigns that lean into nostalgia work really well.
June 21: First Day of Summer
Create fresh campaigns with seasonal products, such as light or beach clothing, pools, outdoor accessories and camping gear.
June 28: International LGBT Pride Day
Show your support with inclusive promotions, collaborations with LGBT+ creators and special-edition products.
July
July 1: Summer Sales
Clear out spring-summer inventory with seasonal discounts. Shoppers will be looking for clothing, accessories and home products.
July 16: Start of Summer Break
A great opportunity to offer travel products (like luggage, travel guides and beach items), family entertainment and outdoor activities.
August
August 11 to 18: Hot Fashion*
If you sell clothing, footwear or accessories, use this date to show off your latest collections. Build attractive campaigns with seasonal looks and outfit-bundle deals.
August 28: Grandparents' Day
Promote gifts that connect generations, such as easy-to-use tech, family experiences or home and wellness products.
September
September 9: Beauty Day
Perfect for launching promotions on cosmetics, personal-care products, beauty and spa experiences.
September 15 and 16: Mexican Independence Day
Highlight Mexican-themed products, such as traditional clothing, decor and typical foods. It is also a great occasion for patriotic campaigns with themed products and special promotions.
October
October 1: Coffee Day
If you sell coffee or related products, this is your date! Offer promotions on coffee, brewing accessories and experiences for coffee lovers in Mexico.
October 2 to 6: Hot Travel*
Promote travel packages, luggage and related accessories. Take advantage of the growing demand for experiences.
October 31: Halloween
Skulls, alebrijes and much more! Sell costumes, themed decor and candy. "All-in-one" party bundles can be a big hit.
November
November 1 and 2: Day of the Dead
Sell products tied to this tradition, such as candles, pan de muerto and items for altars.
November 11: Singles' Day
A date that took off in China and now reaches a global audience. Use it to launch promotions on tech, fashion and home items. A great opportunity to offer special deals that help your customers celebrate being single.
November 14 to 17: El Buen Fin*
Get ready with deep discounts, fast shipping and financing options. It is one of the biggest ecommerce events in Mexico.
November 27: Black Friday
The most anticipated discount event of the year and a key day for international shoppers. Offer discounts that compete globally along with international shipping options.
December
December 1: Cyber Monday
Keep the Black Friday deals going, but focus on tech, gadgets and digital products. This day is ideal for attracting online-shopping enthusiasts.
December 12: Day of the Virgin of Guadalupe
You can center your campaigns on religious products or items connected to Mexican traditions.
December 16: Start of the Posadas
Promote party products, such as piñatas, Christmas decorations and traditional food.
December 25: Christmas
Undoubtedly the most important season of the year for retail. Make sure to offer fast shipping and last-minute options.
December 31: New Year's Eve
Promote party products, formal wear and decor. It is also a good time to launch "resolution kits" for the new year.
(*) Dates subject to change by the Mexican Online Sales Association (AMVO)
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