Chile E-commerce Calendar: Key Commercial Dates for 2026

Want to make the most of the opportunities that e-commerce in Chile has to offer? 🚀

In this article, we walk you through the most important dates of 2026 for Chilean e-commerce and how you can use them to drive more sales. 

On top of that, at yavendió! we've put together a 2026 E-commerce Calendar with every commercial date in Chile so you can plan your campaigns strategically.

Download your 2026 e-commerce calendar here and keep the key dates you can't afford to miss right at your fingertips! 

2026 Calendar: The Most Important Commercial Dates in Chile

January

January 1 to 15: New Year sales. 

This is the perfect time to clear inventory and win over customers with big discounts. Promote planners, workout gear and other products tied to New Year resolutions. 

January 29: Chinese New Year

For the Chileans who celebrate this date, offer products related to Chinese culture or run themed campaigns on social media.

February

February 9: Super Bowl

Thousands of people in Chile tune in to this American football event, making it a great opportunity to sell products tied to sports, TVs and snacks. Don't forget to promote special bundles for at-home viewing parties.

February 14: Valentine's Day. 

The day of love and friendship is excellent for selling flowers, chocolates, jewelry and personalized experiences. Make your business stand out with fast delivery and special gift-wrapping options for the occasion.

March

March 8: International Women's Day. 

Highlight products for a female audience, from cosmetics, fashion and tech to online courses. Focus your campaigns on showing your brand's commitment to women's empowerment.

March 15 to 21: Fall collection launches

If you're in fashion, plan the launch of your fall collections well in advance. Build anticipation with teasers and exclusive promotions.

April

April 20: Easter

Easter Sunday is ideal for selling products like chocolates, toys, candy and themed decorations. You can also offer family packs for the occasion.

April 23: Book Day

35% of Chileans prefer to buy books online. If you sell books or related products, take advantage of the date to build reading campaigns and promote books, eBooks and accessories for booklovers. 

May

May 11: Mother's Day 

Offer gifts for moms like perfumes, jewelry and personalized experiences, and tailor your campaigns with heartfelt messaging.

May 24: Completo Day

A great day for Chilean e-commerce if you know how to make it work for you. You can lean into this national celebration with discounts on ingredients to make Completos at home, or create content around this beloved Chilean snack to connect with your audience.

May 26 to 28: Cyber Day*

One of the most important dates in Chilean e-commerce. Prepare your campaigns months in advance, offer exclusive discounts and optimize your website for a smooth shopping experience.

June

June 15: Father's Day. 

Much like Mother's Day, this is an opportunity to spotlight a wide range of products. Depending on the dad's profile, your brand can promote gifts in tech, clothing, tools and more.

June 28: International LGBT Pride Day

If your business champions inclusion, show your support with special campaigns and products tied to diversity.

July

July 15 to 19: Winter collection launch. 

For fashion businesses, these July dates are perfect for showcasing seasonal clothing, accessories and footwear. And how about exclusive campaigns for your most loyal customers?

August

August 10: Children's Day. 

Ideal for promotions on toys and kids' products. On Children's Day, toys, kids' clothing and experiences the whole family can enjoy are a must. 

August 29: Gamer Day

Promote consoles, video games, accessories and related products. Consider collaborations with influencers in the space.

September

September 18 and 19: Fiestas Patrias. 

Draw in shoppers with themed promotions on food, decorations and traditional accessories. Highlight Chilean products and run campaigns that celebrate national identity.

September 21: First Day of Spring

Ideal for promotions on gardening, spring fashion and decoration. Offer exclusive discounts to celebrate the change of season.

September 21: Cosmetologist's Day

Promote beauty products, skincare and specialized courses.

October

September 30 to October 2: Cyber Day in Chile*

The second Cyber Day of the year. Make the most of this new opportunity to drive online sales with special discounts. 

October 31: Halloween

A key date for themed products like costumes, decorations and candy. Offer eye-catching content on social media.

November

November 28: Black Friday*

One of the most important days for e-commerce, and the one that kicks off the holiday shopping season. Make the most of it with aggressive discounts and flash promotions.

December

December 25: Christmas. 

The peak moment of the year for retail. Offer a wide variety of gifts and build campaigns with a festive feel. Prepare promotions ahead of time and make sure delivery is fast.

December 31: New Year's Eve

Close out the year with special promotions on products for celebrating, and create campaigns with a message of hope for the year ahead

(*) Dates subject to change by the CCE (E-commerce Committee)

(*) Dates subject to change