How to Create Your WhatsApp Sales Pitch (+ Expert Tips)

Turn your conversations into new customers with an effective WhatsApp sales pitch ⚡

If this messaging app is one of your main sales channels, you probably landed here wondering: how do you create a sales pitch that doesn't feel pushy, keeps the customer engaged, and actually ends in a conversion?   

That is exactly what we'll answer, along with expert tips from Sebastián González, Chief Revenue Officer (CRO) at yavendió!, a service specialized in selling over WhatsApp. 

Here's what we'll cover: 

• The ideal structure for your WhatsApp sales pitch
• 3 strategies to make your pitch more effective
• The 5 most common mistakes you need to avoid

Keep reading to learn how to build a winning pitch!

The ideal structure of a WhatsApp sales pitch

Let's explore how to build an effective WhatsApp pitch that grabs the attention of potential customers, builds trust, and turns your interactions into sales. These are the elements your sales pitch simply can't go without:

A personalized greeting

Nobody wants to receive a generic message. Personalize that first contact with your customer's name and specific details about their problem. 

“You might also like: 11 examples of welcome messages for your WhatsApp ”

Spark interest from the start 

Offer something that catches their attention, like a tip, a personalized recommendation, or an exclusive deal. This shows that your goal is to help, not just to sell. You could use something like: "I can offer you a special discount as a new customer, would that interest you?"

Benefits over features 

Stop thinking of your products as a list of features and focus on how they improve your customer's life. Zero in on the benefits people are really after when they buy your product, and communicate them. For example: "With this product, you'll have more time for yourself and the people you love." 

“You can also read: 8 creative ways to offer your products on WhatsApp ”

Handling objections 

Objections are unavoidable in any sales process, but handling them well is one of the most important parts of your WhatsApp sales pitch. 

Here are a few tips: 

• Listen carefully and fully understand your customer's concern. 
• When you reply, validate their objection with empathy, using phrases like: "It's completely normal to have doubts about this" or "That's a very valid concern, let me explain." 
• Then offer a clear, precise answer that directly addresses the concern they raised. For example: if they mention the price is too high, you can explain the benefits and the added value that justify the investment.

On this point, Sebastián González of yavendió! emphasizes:

• Stay calm and show empathy: It's essential not to rush or push too hard. Keep a friendly, respectful tone. 

Remember that, handled the right way, objections are a great opportunity to clear up your customer's doubts, build trust, and boost your chances of closing the sale.

A call to action

Ending with a call to action (CTA) is key to turning a conversation into a sale.

To do this, make it clear what the next step is that you expect from the customer. For example: "What address should we ship your order to?" or "How many units of the product would you like?"

Also make sure to make the action easy. In other words, keep the process to move forward simple and fast. You can use direct links, interactive buttons, or clear instructions. For example: "Just reply 'Yes' to confirm your order."

Level up your sales pitch: 3 proven strategies

Remember the last time you bought something because you saw it on Instagram or TikTok? Buying decisions are also shaped by emotional and social factors. Let's look at three strategies you can apply to your sales pitch to encourage your customer to confirm their purchase. 

• A sense of urgency 🕓: Time is a powerful factor in buying decisions. When you give your customer the feeling that they need to act fast, they're more likely to take immediate action. 

Use phrases like: "This offer ends today at 8 p.m." or "Get free shipping only until tomorrow". The key is creating the feeling that this opportunity won't be around forever.

• A sense of scarcity ☝️: The idea that something is limited creates instant desire in customers. When they sense a product might sell out, they feel the need to make a quick decision so they don't miss out. 

Mentioning "Only 3 units left" or "Just a few spots left for our exclusive workshop" works perfectly.

• Social proof 💯: Few people like being the first to try something, but everyone trusts what others have already validated. That's why you should include testimonials, numbers, or examples of happy customers to reinforce trust in your product or service. 

For example, you could say: "Over 500 people have already transformed their business with our tools" or share a real experience: "Ana, one of our customers, tells us: 'This product completely changed my routine and I couldn't be happier!'". Showing that others already trust you is a great motivator for new customers.

The 5 most common mistakes (to avoid) when messaging your customer on WhatsApp

Sometimes, without even realizing it, we make mistakes in our WhatsApp sales pitch that can cause a customer to lose interest or trust. But don't worry, here are the most common ones so you can avoid them and get to that sale. Take note! 

“You might also like: A quick guide to selling on WhatsApp”

1. Not knowing the customer's problem

Do you know exactly who your ideal customer is and what they need? If not, that's a big mistake. Before sending any message, take the time to understand their problems and desires.

Ask yourself: "What kind of customer is this? What stage of the process are they in? What are they looking for? How can I help them?" When you understand their need, you can personalize your pitch and connect far better. It's like reading their mind and making them feel that your product or service is exactly what they were looking for. 

2. Sending overly long messages

Nobody wants to read an essay on WhatsApp. If you send long blocks of text, you run the risk of your customer ignoring them. Keep your messages short, clear, and visually appealing. 

Also use bold, italics, or emojis to highlight what matters. For example: "Hi, [customer name]! We have a special 20% discount 🛍️ for today only. Interested?" That way you grab their attention without overwhelming them.

3. Not using photos or videos

An all-text message can be boring. Take advantage of an eye-catching photo of your product or a short video explaining its benefits to stand out. For example, if you sell clothing, send an image of someone wearing it or a video showing how it looks in motion.

Remember: visual elements build trust and make your message far more interesting.

4. Not including a clear call to action

If you don't tell the customer what to do after reading your message, they probably won't do anything. Always include a call to action that's direct and simple. Don't assume the customer will know what to do; always guide them.

5. Ignoring the customer's replies

This is one of the most serious mistakes. If a customer writes to you, reply quickly and with a personalized message. Ignoring their replies or taking too long can leave a bad impression. On top of that, every message is an opportunity to move the sale forward. If they ask you something specific, answer with details and take the chance to add an extra: "Of course, the product comes in several colors. Would you like me to send you photos so you can choose?"

Fixing these mistakes is easier than it seems and can make a huge difference in your results. 

Beyond a winning sales pitch!

If you want your sales pitch to truly shine, an AI agent can be your best ally on WhatsApp.

Imagine having a virtual salesperson that chats with your customers, answers their questions instantly, and closes the sales. While you focus on what you love most: growing your business! 

Get a free yavendió! demo today and discover how it can revolutionize your sales 🤖