Top 7 Tools to Sell on WhatsApp Business and Grow Your Revenue

WhatsApp is the fourth most popular platform for closing sales worldwide. And in 2022 alone, Brazil, Mexico, Peru, and Colombia topped the list of countries with the highest revenue on WhatsApp Business. So it is no surprise that tools to sell on WhatsApp have taken off so quickly across Latin America ⚡

When you think about it, this brings big advantages for businesses in our region. We now have platforms that know the market firsthand, offer support in Spanish or Portuguese, and come with plans tailored to the region.

So if you run a digital business in Latin America, you will want to know about these 7 tools to sell on WhatsApp Business: 

• yavendió!
• SendPulse
• Walink
• Pency App
• Leadsales
• OlaClick
• Samu.ai

For this ranking I reviewed each service's website and analyzed user reviews on TrustPilot, Google Reviews, and Capterra to identify their standout features. I also include up-to-date pricing information for a complete comparison.

Let's look at the 7 best companies in Latin America with powerful tools for selling on WhatsApp 🚀

1.- yavendió! - AI agent built to sell for ecommerce

yavendió! is a conversational commerce platform that lets digital businesses sell 24/7 through WhatsApp. Imagine having a virtual salesperson that replies to your customers, helps them choose products, and manages their orders, all fully automated! 

And because it can send content in a range of formats such as audio, photos, and video, yavendió! gives your customers a smooth, personalized buying experience.

Triple your ecommerce sales

The most interesting thing about yavendió! is that it does not just improve customer service, it can also grow your sales by up to three times. According to Dashly, businesses that use AI-powered agents see up to 3x higher sales conversion than those with only a website. This comes down to the direct, personalized interaction that conversational commerce delivers. 

Want to see how it works? Get a demo of yavendió! on your WhatsApp 🎁

Key features

• 24/7 virtual salesperson: It replies to your customers instantly and guides them through the buying process. You will never lose a sales opportunity again, even outside business hours.

• Automated flow: yavendió! automates every step of the sales process, from the first greeting to closing the transaction. That means your business can handle multiple conversations at once, even during peak season, without adding staff.

• Dashboard with analytics: Monitor every conversation and get detailed reports on your interactions and sales.

• Automated offers and reminders: The platform uses artificial intelligence to send personalized promotions and reminders to your customers.

• Integration with WhatsApp and your other channels: The tool can integrate to answer your messages on WhatsApp, Facebook, Instagram, and your website chat.

Pricing

• Free plan for businesses just getting started.
• Starter plan at USD 49/month for growing businesses.

👉 See every yavendió! plan here 🚀

2.- SendPulse - Traditional chatbot for businesses

Rating: 4.6/5 ⭐ (611 reviews)

SendPulse is a marketing automation platform that lets you build chatbots for WhatsApp. Its mission is to help businesses communicate better with their customers through automated replies and personalized messages. 

With its intuitive online editor, it is easy to design conversational flows that reply 24/7 without any hassle. You can also integrate it with other tools to manage campaigns and data.

In short, SendPulse chatbots make customer service faster and help businesses gather valuable information about their users. That, in turn, enables effective segmentation and personalization in future marketing campaigns. 

Key features

• Drag-and-drop editor: Build message flows without any technical knowledge.
• CRM integration: Keeps your customer information organized so you can personalize campaigns.
• Automated flows: Set up messages triggered by user actions or keywords.
• Message templates: Use pre-built templates aligned with WhatsApp guidelines to make conversations easier.
• Analytics and reports: Get metrics on chatbot performance and customer interaction.

Pricing

• Basic version: Free with up to 10,000 messages per month.
• PRO version: Between USD 10 and USD 3,215 per month (based on your number of subscribers)

3.- Walink - WhatsApp contact link builder

Wa.link is the #1 tool for creating short WhatsApp links. Now anyone interested in your products can start a conversation with you without saving your number. This makes it easier to reach your customers because it removes unnecessary steps. Plus, every link comes with a QR code.

Among wa.link's most interesting features is the ability to personalize your links with pre-filled messages. It also offers premium options for a multi-link page and access to statistics on how your links are used. 

In short, Wa.link not only simplifies getting in touch, it also provides valuable tools to better understand how people interact with your business.

Key features

• Free link generation: Create links at no cost and without signing up.
• Link personalization: You can add pre-filled messages and emojis.
• QR code: Every link you generate includes a downloadable QR code.
• Custom domain (Premium): Option to create links with your business name (e.g. wa.link/MyBusiness).
• Click analytics (Premium): Access metrics on how your links perform.
• Multi-agent system (Premium): Manage multiple WhatsApp lines from a single link.

Pricing

• Free version
• Premium plan: From USD 6 per year per link

“You might also like: A quick guide to selling on WhatsApp”

4.- Pency App - An online store for your business 

Rating: 4.6/5 ⭐ (77 reviews)

Pency App is a platform that lets you create your own online store without any technical hassle. Its main focus is helping you manage sales and orders through WhatsApp, so you can stay in direct contact with your customers. 

Thanks to its intuitive design, you can upload products and manage your digital catalog quickly. On top of that, Pency does not charge sales commissions, which makes it an attractive option for those just starting out.

The tool adapts to different types of businesses and offers a free plan. That said, the free plan limits how many products you can display. If you need more functionality, there are premium plans that include advanced features such as Facebook and Instagram Shop integration and detailed sales statistics.

Key features

• Catalog management: Upload products with up to 4 images and create promotions.
• No sales commissions: Charges no commission on the transactions you make.
• Store personalization: Adapt the design to your business's visual identity.
• Flexible payments: Offers multiple payment options such as cash and Mercado Pago.
• Sales statistics: Access reports on your store's performance and visits.

Pricing

• Free plan
• Starter plan: USD 3 per month
• Commercial plan: From USD 4 per month
• Premium plan: From USD 8 per month

5.- Leadsales - CRM for WhatsApp 

Rating: 3.7/5 ⭐ (148 reviews) 

Leadsales is a CRM designed to bring together and manage your customer communication across WhatsApp, Facebook, and Instagram. Its mission is to simplify the sales process, letting businesses organize their interactions and improve customer service. 

What is interesting about Leadsales is that you can create custom sales funnels to track your prospects' progress from first contact to close. 

It also offers features such as auto-assigning leads across team members and scheduling messages, which helps you keep communication with customers going without being there all the time. 

Key features

• Custom sales funnels: Organize and manage how your prospects move through the sales cycle.
• Automatic assignment: Distribute leads across available agents to ensure efficient follow-up.
• Message scheduling: Send reminders and important messages at just the right moment.
• Centralized chats: Bring all your interactions together in a single platform.

Pricing

• Monthly plan: USD 83.99 per month (USD 7 for the first 14 days)

6.- OlaClick - WhatsApp ordering system for restaurants 

Rating: 3.8/5 ⭐ (23 reviews)

OlaClick is a platform built to help restaurants and food businesses manage their digital menu and orders. With a single click, you can turn on your online menu and let your customers place orders through WhatsApp. The interface is so easy to use that you do not need to be a tech expert to get the most out of it.

It also offers a range of features that make running a restaurant easier, from a point-of-sale system to inventory control. You can personalize your menu, manage home deliveries, and track your sales progress with detailed reports.

In our view, OlaClick is a great option for entrepreneurs in the food sector who want to digitize their business.

Key features

• Interactive digital menu: Create attractive, easy-to-navigate menus.
• WhatsApp ordering system: Lets your customers place orders directly from the app.
• Inventory control: Keep detailed track of which dishes are available and which are not.
• Analytics reports: Access data on sales and your most popular products.
• Delivery system (paid plans): Manage home deliveries without middlemen.

Pricing

• Start plan: Free (after 1 year you must upgrade to one of the paid plans)
• Advanced plan: USD 7 / month
• Premium plan: USD 19 / month

7.- Samu.ai - AI assistant for sales teams 

Rating: 4.7/5 ⭐ (15 reviews)

Samu.ai is an artificial intelligence tool that helps sales teams analyze and optimize their video calls. By recording and studying interactions, Samu delivers detailed reports so you can understand what is working and what needs improvement. That means, instead of relying on guesswork, your team can make informed, strategic decisions to close more sales.

The great thing about Samu is that it not only simplifies follow-up, it also saves time by automating tasks like call transcription and CRM note-taking. It also integrates easily with tools such as Google Meet and WhatsApp, letting your reps capture key data without interrupting their workflow.

Key features

• Call recording and transcription: Capture all your video calls to review whenever you need.
• Smart analysis: Get insights into each rep's performance and areas to improve.
• Sales-focused summaries: Receive clear summaries that highlight the most important points of every call.
• CRM integration: Connect Samu to your current system easily and instantly.
• Daily reports: Receive reports on the state of your sales pipeline along with recommendations.

Pricing

• Basic plan: USD 40 per month per user (minimum 3 users) 
• You can request a free 10-day trial

So how do you choose your next tool to sell on WhatsApp?

We have looked at 7 amazing tools with different benefits for selling on WhatsApp. If you are asking which one you should pick, I cannot give you a single answer because it depends on what your business needs. But here are five things to consider that can help you make that important decision:

Ease of use 🕓

When you adopt a new service, you want you and your team to start using it as quickly as possible. So consider the learning curve. 

These days, many tools put a strong emphasis on usability and user experience. So make sure to check how intuitive the interface is, or ask about training for your team and how involved they need to be to keep the tool running smoothly day to day.

Compatibility and quick integration ⚡

This is a must. The service you choose should be able to integrate quickly and easily with the other tools in your sales workflow. In your first conversation with a potential provider, mention which other platforms your team uses and ask how their tool for selling on WhatsApp can boost their performance. 

High value for your business 💰

It is very common to be dazzled by low prices, but sometimes cheap can lead to costs down the line, and is that really a saving? So the recommendation here is not to focus 100% on the tool's cost. It is an important point, yes, but we also have to consider the value it generates. 

How do you evaluate that if you are not a customer yet? First, identify your business's biggest pain point and whether it aligns with the tool's core function. This ensures you are solving what will bring the most value. Then, look at customer testimonials and their results, and ask yourself: is this the impact I need in my business to directly increase profits?

Excellent customer service 🤝

When it comes to services, you want to be sure your team will have the immediate support they need when something goes wrong. The sales process may not be the best moment to assess this, but you can read reviews or testimonials from other customers and see whether they mention what support is like. Another option is to use free trials, reduced-cost days, or product demos to see firsthand how the provider responds when you report problems.

Focus on your industry 🌟

One factor that is not always mentioned but can make all the difference is the provider's specialization in your industry. There are often unique challenges in the niche you are in, and a tool that solves the specific problems that hit you directly is a big plus. For example, OlaClick focuses on food businesses, while yavendió! specializes in ecommerce businesses.

Try yavendió!, the AI agent for your ecommerce 

Sometimes the best way to know whether a tool is right for your team is to see it in action. At yavendió!, we have trained our AI agent with the very same technology we offer our customers. That way you can try out everything we can do for your business! Chat for free with yavendió!sita on WhatsApp. 🤖