Meta charges on WhatsApp
When Meta charges for your seller’s messages and when it does not: customers from ads, customers who write on their own, the pool of 1,000 replies and the rate.
Meta charges for each message your seller sends only on WhatsApp. Instagram, Messenger and your other channels have no such cost. On WhatsApp, what you pay depends on how the customer arrived.
When Meta charges
From an ad
Your customer arrives through Meta Ads.
Days 1 to 7 Free: chat as much as you want.
From day 8 Uses your pool; then, the per-message rate.
On their own
Your customer writes to you directly.
From the 1st reply Uses your pool.
Pool used up Each message is charged at your country’s rate.
Customers who come from ads are free for the first week. Those who come on their own use your pool from the start.
The free reply pool
If yavendió! bills your Meta messages, every month you get a pool of 1,000 free replies per WhatsApp number. It renews on the first day of each month, and what you do not use does not carry over.
Rate
If yavendió! bills your Meta messages, each reply outside the pool is charged at your country’s rate. Your rate shows in WhatsApp balance.
Savings mode
Meta charges for each message your seller sends on WhatsApp. With Savings mode, if your plan includes it, WhatsApp only, your seller replies in fewer messages, about 60% fewer, and you choose what to save: Don't split the text, Text with media, which uses the text as the caption of the photo, video or document, and One photo per reply. During the 7 free days of a customer who came from an ad, the seller replies as usual.
How it is paid
WhatsApp also charges for replies to customers, after a monthly allowance of free replies. If you pay with your WhatsApp balance, replies over the allowance come out of that balance; if Meta bills you directly, Meta charges them to your card. If the conversation started from an ad and you reply within the first 24 hours, your replies are not charged for up to 7 days.
Your plan’s conversations come with your plan and are counted separately. The WhatsApp balance is a separate prepaid balance that pays for the messages WhatsApp charges. They are not the same thing.
Top up your WhatsApp balance with a card, or leave automatic top-up on.
Paused for lack of WhatsApp balance →
CRM campaigns
CRM campaigns: estimated cost, delivered messages and templates →
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